We all want the same things when it comes to events: A good response, more connections and of course, to be remembered for all the right reasons. You want your event to be buzz-worthy; something that people will remember you by for a long time coming! But somehow you need to get people talking about your event in order for it to be successful.
Social media and successful events go hand in hand so here’s how you can make the most out of your social media platforms. Sit back, relax and watch while your user interaction grows and the people come flooding in at your next event.
#Hashtags – Using hashtags on your social media outlets such as Facebook and Twitter is one of the best ways to create a buzz around your event. Hashtags get people talking and that’s exactly what you need! They should be used to create conversations and direct people to your event, so choose them wisely! Think about what you want your hashtags to achieve, do you want them to act as a reminder or highlight what you will be offering at the event? You should also remember to use them before and after an event. You don’t want the buzz to slow down anytime soon!
Get your audience involved – If people are sharing your social networking posts or using your hashtags, give them some credit. People love to know they’ve made a positive impact so show them you appreciate it by saying thank you. Not only will they want to help you out again, others might just get involved too! There are many benefits of connecting with your audience on an individual level so when you write to them make it personal.
Make the right connections – You must connect with all the right people on every social networking site for the best possible exposure and don’t forget to invite them all to your event.
Use videos and pictures – By using interesting pictures and videos to promote your event, people are much more likely to get excited by it. You could do a short video about the event and pictures of what people can expect. Sometimes humor can go a long way in social networking world so give it some hard thought. You should also capture all of the fun moments that went on at the event to show to everyone what they missed out on. This could be anything from pictures or competition winners to videos of how busy and popular it was.
Social Giveaways & Contests – Giveaways and competitions can drive more people to your social media and more visitors to your table. Your audience will be happy to share your posts if they think they might be in for a chance of winning something really cool.
So what are you waiting for? Get social media savvy and start creating a buzz around your next event.